Design Gallery Award 2013, Rigid: Hello Oral Care Products
Submitted by TricorBraun
Hello’s concept is intensely simple and outrageously bold — seriously friendly products that are 99% natural and 100% nice. The goal was to replace the dire warnings and fear-based messaging of traditional oral care. The packages are designed to have unfamiliar shapes for standout, and the toothpaste dispenses like cake icing.
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