Finding the Sweet Spot in Aseptic Packaging

In developed and maturing markets, food and beverage manufacturers are struggling with slowing growth and are therefore, seeking new growth opportunities. The challenge is establishing the right consumer space to identify the right customers and create the right kind of products. It’s a similar story for emerging markets where the challenge is to provide relevant consumer products, and service areas where there’s unlocked potential.

The ways we live, work and consume are changing. From digitalization and urbanization, to faster on-the-go lifestyles, a whole series of megatrends are transforming the way people think of products. What we’re seeing is that mobile and connected consumers want more from their products of choice. They want high quality, authentic and convenient packaging that’s easy to use, enhances their experience and scores in terms of sustainability. This means consumers are willing to pay premium prices for innovative, sustainable and differentiated products with real benefits.