The Lean Cuisine brand reintroduces itself as a modern eating brand and ally for women’s wellness.
No longer focused on diet, the Lean Cuisine brand relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans – primarily women – are eating and shopping. Women want chef-inspired, ethnic dishes that offer a variety of attributes and bold yet simple packaging that stands out in the aisles, and the Lean Cuisine brand is meeting that challenge.
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