In May 2014, the American Frozen Food Institute (AFFI), McLean, Va., launched a national effort to encourage consumers to take a fresh look at frozen foods. The “Frozen. How Fresh Stays Fresh.” initiative is compiled of leading American frozen food makers who have come together to inform and remind consumers that freezing simply pauses just-picked, just-baked and just-crafted foods, locking in their freshness, flavor and nutrients.
“Keeping food fresh is what freezing is all about,” says Kraig Naasz, president and CEO of AFFI. “Freezing is simply nature’s pause button that keeps fresh foods at their peak of freshness.”
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