Indian chocolate brand, Cadbury Dairy Milk, has introduced an all-new modern and playful packaging for its milk chocolate as well as for Cadbury Fruit and Nut, Crackle and Roast Almond. This shift to the new design is being implemented across the globe and the new packaging has already been introduced in several countries including the UK and Australia. The new 'say what you see' packaging design has been developed by the global Cadbury Dairy Milk team in partnership with leading design agency Pearlfisher (pearlfisher.com).
Speaking on the new packaging and recipe change, Siddhartha Mukherjee, Director, Chocolate Category & Media, Cadbury India Ltd says, "At Cadbury, we are always exploring avenues to create and maintain consumer excitement. The last packaging change on Cadbury Dairy Milk happened almost 5 years ago, making it the right time to introduce the new global and joyful packaging in India. Additionally, our consumer research shows that inclusions like nuts and crispies are preference drivers in this category, thus making sense for us to enhance our recipes in line with consumer needs."
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