37,000 customers pledge to recycle with Coca-Cola Enterprises and Tesco
Coca-Cola Enterprises Ltd (CCE) and Tesco announce the results of a joint campaign designed to encourage people to recycle at home.
The Together We’re Making Recycling Count online initiative provided fun and engaging information for Tesco customers, including general tips on recycling and a video from CCE. Online visitors were invited to make a pledge to recycle in return for a 50p off voucher for Coca-Cola, Diet Coke or Coke Zero, or 25 additional Tesco Clubcard reward points.
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