Horseshoe Gin Enlists Smurfit Kappa to Produce New Gift Box Packaging

Horseshoe Gin, a small-batch distillery in Northern Ireland, has announced the release of new packaging for its signature 100% Irish dry gin. The brand enlisted the help of European corrugated packaging company Smurfit Kappa to produce a sophisticated yet youthful and forward-thinking packaging approach that reflected their unique brand character.

The team at Horseshoe Gin wanted a gin gift packaging solution that would boast a powerful presence and stand out on shelves. The drinks sector is highly competitive, with new brands popping up seemingly overnight, so it’s critical to grab the consumer’s attention immediately. The result was a bespoke gin gift packaging solution that boasted a striking shelf presence and provided Horseshoe Gin customers with an exceptional unboxing experience