Revisiting the Smurfit Kappa Yate project that created Papa John’s exclusive packaging in collaboration with Call Of Duty. The packaging project went on to win Gold at the FIA Awards 2021 in the ‘corrugated post print uncoated process’ category.
The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.
The rules also cover the use of clear and accurate on-pack recycling instructions, which will help consumers to ensure that packaging is sorted for the appropriate end-of-life solution.