Despite the explosive growth of the 'water enhancer' category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages. DreamPak is betting that its liquid technology can quickly change that.
Pepsi and iconic PepsiCo family brand, Cracker Jack, are calling on fans to sing "Take Me Out to the Ball Game" with #PepsiSingToScore to get their hands on Pepsi x Cracker Jack.
Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.
Coca-Cola brand Peace Tea is encouraging its fanbase to “Speak Your Peace” in the upcoming election through a partnership with Vote.org., a nonprofit, nonpartisan organization dedicated to increasing voter turnout by offering registration and educational resources.