Rebrands are vital for appealing to both existing and new generations. The 2024 Pentawards recognized a number of iconic brands for their success in delivering exciting innovations in the marketplace by way of their packaging.
The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.
Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.
The big news for 2025 is the focus of the Product Innovation awards on producers of packaging—one of the hottest areas of sustainability innovation today—and an area we cover in great detail here at Packaging Strategies.
Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.
Steve Fairfield’s outstanding contributions to the flexible packaging industry are being celebrated through this new award presented in his honor. The deadline to nominate flexible packaging innovators for the award is drawing near.
In this podcast, we discuss Nefab's Sustainability Packaging Design Competition with San José State University. SJSU students created sustainable packaging for Cloud Network Routers. Derek Lam and the winning team—Bea Nguyen, Yvonne Nguyen, and Yaoyao Li—share their insights.
McLaren’s latest innovations allow for easier recycling of the spirit presentation tube’s metal and card components – two of the most widely recycled materials globally – and have already been adopted by several well-known global brands.
Unlike traditional carbon black, the new non-carbon black containers are detectable by Near Infra-Red (NIR) scanners for waste sorting processes. This means that they can be identified for recycling purposes.
Steve Fairfield was a flexible packaging luminary who embodied the spirit of innovation. His outstanding contributions to the industry are now being celebrated through this new award presented in his honor.