Unsatisfied with the existing options, they assembled a team of world-class team sports dietitians and food scientists with one simple mission: develop a line of products worthy of The Game Changers’ legacy. As a result, FȲTA - derived from the Greek word for “plants” – was born.
Having partnered with specialty food brands for nearly two decades, I've learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online.
It seemed like an exciting product development opportunity. Building material suppliers in cold climates were moving packaging operations outdoors. They needed equipment that could operate in an open shed or shelter to bundle their bricks, blocks and masonry products.
In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.
As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.
While many brands are striving to create lighter, more environmentally friendly and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered.