Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design. Strategic brand design consultancy Webb deVlam was came up with the brand identity and design for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation.
Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, adds texture and sophistication with a hot stamping foil from brand enhancement specialist API. The bourbon publicizes itself with such underwhelming pull-quotes as ‘Meh’ and ‘It’s good… enough,’ and is aimed at millennials and any whiskey drinkers who don’t take themselves too seriously.
Guarachi Wine Partners recently began importing Cuvée Deor a collection of Italian sparkling wines. Currently available in Georgia, Tennessee and Colorado, Guarachi Wine Partners plans to expand Deor into 25 new markets this fall and nationwide in 2018.
The packaging design highlights elements of the product story to provide differentiation within the category and help consumers to better understand what makes it special.