Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
A survey of 20,000 U.S. adults conducted by CIGNA in 2018 found that Generation-Z is the loneliest generation, indicative of the social isolation problem being even more pronounced among younger people.
Lay's has unveiled its Smiles campaign along with 31 stories across a variety of flavors and varieties — all featuring the faces of "Everyday Smilers" who are making an impact in their local communities and beyond.
Looks do count when it comes to presentation of a product. An item that catches the eye on a shelf has a stronger chance of being purchased by consumers. Here we go over the importance of packaging and presentation for a product.
Hershey's is making it sweeter to share your mood with 25 different emoji options to choose from. Instead of the “Hershey’s” etched into the pieces of a milk chocolate bar, an emoji will be shown in its place.
With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.
Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.
Looking to redefine the tea category, OFFBLAK targets Gen Z and millennials driven by beauty, status and experience with an identity that encourages the consumer to ‘Drink tea like everybody’s watching’.
Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary, valuable tool that delivers significant results when executed at the right time. Implementing a smarter packaging mock-up solution means getting the right mock-up and value for every phase of the new product development process.
