At the World Economic Forum in Davos, Switzerland, The Ellen MacArthur Foundation announced that the list of leading brands, retailers and packaging companies working toward using 100% reusable, recyclable or compostable packaging by 2025 or earlier has grown to 11.
evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one.
In the run up to the 2017 World Economic Forum in Davos, Switzerland, NatureWorks became a three-year partner of the Ellen MacArthur Foundation’s initiative – a comprehensive strategy for creating a global plastics system based on circular economy principles. NatureWorks has worked with the foundation on the initiative since 2015.