Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.

BeatBox Beverages has added Fresh Watermelon to its wine-based Party Punch range, joining Pink Lemonade, Fruit Punch, and Blue Razzberry. 

The new 18 oz. Long Island Iced Tea bottle features a slimmer, more compact design, real fruit photography.