The Daria’s Best line of Russian cottage cheese pancakes needed packaging that conveyed a traditional heritage but with a look that grabbed the attention of a market unfamiliar with the product.
Brand owners, packaging designers and converters can leverage BillerudKorsnäs’ expertise to challenge conventional packaging for a sustainable future by visiting booth #S-6869 at the Las Vegas Convention Center, Sept. 25-27.
In its recently released market research reports “2017 Trends in Food Processing Operations” and “2017 Top to Top Summit Report,” PMMI, the Association for Packaging and Processing, identified the primary drivers.
With a strong consumer need for long-lasting product shelf life and healthier foods without preservatives, aseptic packaging has a big job that’s getting smaller.
Aseptic packaging is growing by leaps and bounds – and it’s no wonder. Aseptic packaging is made to be convenient – it is portable and lightweight, which is a big consumer draw.
In the personal care space, most consumers stay to the tried and true; however, these products are readily available on an e-commerce platform, and staying committed to the brands bought in-store is not the same as commitment to retailers or sites.
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.