When Healeys Cyder (Cornwall’s largest independent cyder-maker) decided in 2020 that they wanted new packaging for their soon-to-be launched line of Still Rattler fruit cider - Flattler, they turned to Smurfit Kappa Barnstaple to provide a solution.
Metsä Board has designed a light but strong, easily recyclable packaging for the new Chopin Organic Rye Vodka range at its Excellence Center in Äänekoski, Finland.
Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?