With global bottled water sales consistently rising by more than five percent a year, companies are increasingly turning their attention to new segments and new consumers.

The packaging initiative is the latest step in the company’s ongoing commitment to bring the brand to the forefront of the beverage industry.

The Double Cola Company is launching natural products MIN?KU Coconut Water and ZILI Tea.

Bottled water uses 1.39 liters for every 1 liter of bottled water, which is lowest among packaged beverages

According to recent statistics, bottled water consumption is about half that of carbonated soft drinks, but slightly ahead of milk and beer

To bring their AQUA brand into that premium market, Danone worked with Brandimage to create “Reflections,” a premium representation of the AQUA franchise.

evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.'s premium water segment in the early 1980s.

Boxed Water is Better, the sustainable boxed water company, announces the company has opened a new bottling and distribution center in Holland, MI. The new 11,000 square foot building is nearly seven times larger than the facility it leaves behind.

It was not that long ago that the idea of buying water in a bottle seemed outrageously quirky to most people, but over the past few decades the demand for packaged water has rocketed exponentially. Just ten years ago world consumption stood at one hundred billion liters. Since then, and despite the global downturn, volumes have actually doubled. Perhaps even more amazing is that, according to Canadean’s latest calculations, packaged water will actually overtake carbonates as the leading soft drinks category in just two years. This anticipated result is being bolstered by its healthy image, plus actual necessity in those areas of the world lacking alternative, safe, water supplies.

In 2012, total U.S. bottled water consumption increased to 9.67 billion gallons, up from 9.1 billion gallons in 2011. In fact, 2012’s consumption growth was the strongest it has been in five years. In addition, per-capita consumption is up 5.3% in 2012, with every person in America drinking an average of 30.8 gallons of bottled water last year. Bottled water increased in absolute volume more than any other beverage category in the U.S.