Articles Tagged with ''consumer behavior''

According to L.E.K. Consulting survey, two-thirds of CPG brand owners expect to increase packaging spend over next 2 years. 

The popularity of tattoos has been increasing during the last ten years, driven by social media, popular culture and a revolution of values supported by Millennials and Gen Z . 

New innovations in packaging, including sustainable packaging, will be represented at PLMA’s Private Label Trade Show, Jan. 30-Feb. 1 in Chicago.

Familiarity is one of reasons the Betty Crocker and Hershey's Chocolate partnership worked.

It might be a bit divisive – you either love it or you don't – but there's no more iconic treat to enjoy during the Halloween season than candy corn.

Betty Crocker brings to life the stories and recipes of home bakers and culinary enthusiasts for centennial celebration.

Consumers are demanding more sustainable packaging. And companies are being urged to acknowledge their impact on the environment, mitigate adverse effects they create, and do so with complete transparency.

What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.

Between lockdowns and store closures, it has been a disruptive year for the global beauty industry but, with the right packaging, companies can gain consumer trust and increase revenue.

The platform is designed to help F&B and CPG brands assess consumer preferences.