AR, NFC, QR codes and image recognition provide unique opportunity to engage consumers, tell a story and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
AR, NFC, QR codes and image recognition, provide unique opportunity to engage consumers, tell a story, and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
Enjoying extensive applicability in security, inventory management, mobile payment and marketing & advertisement, QR code labels will reportedly continue to gain higher traction owing to high storage capability for text, URLs, webpages and contact information.
Counterfeit products are nothing new, but with today’s market, vulnerabilities and widespread supply chain disruptions pose a greater threat than ever before. The good news is there are options for serialization and track and trace can help brands to protect their business from illicit trade.