Generation Z sets the tone for cosmetics and the beauty industry transformation.
January 11, 2022
While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned.
The popularity of tattoos has been increasing during the last ten years, driven by social media, popular culture and a revolution of values supported by Millennials and Gen Z .
The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.
From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it.
ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.
