For the first time in 10 years, FIJI Water, the number one premium bottled water brand in the United States, is changing the look of its iconic bottle by redesigning its label.
What I like most about writing about packaging is seeing the endless innovations and the new and improved products that help us out in our daily lives.
Square Mile debuts with brand design from bluemarlin
December 2, 2014
City of London Gin Distillery’s newest product, Square Mile debuts with brand design from bluemarlin. The super premium one-shot 70CL gin launches today in England’s capital.
Whether it is wine or spirits, liquors or premium beers, brands looking for new ways to set their products apart are finding that embossed or debossed metal containers increase attractiveness and help packaging stand out on store shelves by creating a premium aura.
Budweiser introduces limited-edition, handmade wooden crates and classic packaging
November 11, 2014
As if consumers needed another reason to get together with friends this holiday season, Budweiser has upped the ante on Friendsgiving by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976.