With unboxing videos becoming a serious marketing channel, packaging is garnering renewed attention. Catering for the on-the-shelf appearance is no longer enough, as packaging now functions to communicate with consumers across digital channels, specifically video content.
Whether you’re a newcomer to the world of liquid filling equipment or an experienced user looking to upgrade or change your production line, browsing websites and product catalogues in the search to source a suitable machine can be more than a little confusing.
In addition to the health problems that tainted food can cause consumers, and the damage to the brands’ and retailers’ reputations, a food recall can cost a food company $10 million or more in direct costs, business interruption and lost sales.
When Matrix Packaging Machinery, powered by Pro Mach, began designing the company’s next generation vertical form-fill-seal (VFFS) platform, the design team focused on creating the most versatile machine possible.
The dynamic of 'fast fashion', where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Organic and wellness products are growing in popularity across the global food and beverage industry and the United States in particular. As consumers become increasingly health-conscious, they are opting for more natural foods that are free of artificial ingredients as well as protein composites like gluten, either for dietary reasons or to align with their changing beliefs as to what constitutes ‘healthy’ foods.
It has long been said, “Don’t judge a book by its cover.” However, in the world of retail, we all know this is exactly what customers are doing when they are deciding between products.
A South Africa-based self-lubricated polymer bearings and bushings manufacturer, Vesconite Bearings, is proud that lost packages are becoming a thing of the past.
eos (evolution of smooth) is a highly successful and highly recognizable brand that has truly changed the beauty and personal care segment. eos co-founders Jonathan Teller and Sanjiv Mehra started the company, based in Manhattan, NY, to "improve everyday beauty rituals for women."