CAULIPOWER’s new, healthy riced cauliflower range is packed in Greiner Packaging’s 100% recyclable, reusable and microwavable K3 cardboard-plastic cup.
Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
Sustainability impacts the conversation around packaging as consumers become progressively more aware of the impact brands have on the environment. Sustainability is especially important among younger consumers.
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