Betty Crocker Celebrates 100th Birthday by Giving Fans a Chance to Have their Recipe on a Custom Box for the First Time Ever

Betty Crocker, the American icon who has brought joy to celebrations big and small is celebrating her centennial birthday! From sharing cost-cutting cooking tips during the Great Depression and World War II to revolutionizing baking and cooking solutions, Betty Crocker remains a proven pantry staple to this day, with nearly half of all American households purchasing a Betty Crocker baking mix in the last year. Betty has developed a diverse and creative following of home bakers and culinary enthusiasts who look to her for inspiration.

To celebrate this community, Betty Crocker will give fans a chance to bring their stories and recipes to life – on their own custom Betty Crocker box for the first time in the brand’s history through the #CallMeBettyCrocker recipe contest.