The hour-long webinar takes place Mar. 25, 2021, from 11 a.m.-12 p.m. ET, and will offer insight into how brands and retailers can make the switch from their traditional plastic packaging designs to paperboard alternatives, while maintaining operational efficiencies, offering convenience and supporting a circular economy. 

Roxanne McSpadden, director of marketing and beverage new product development at Graphic Packaging, says, "Many household names in the food and beverage markets have worked with us in the past year to transition their multipack portfolios from plastic to paper-based packaging designs, without compromising on performance or consumer convenience and with the added benefit of enhanced branding. We will discuss the industry transition challenges and the variety of solutions that can help to overcome them, including innovations such as Cap-It and our multi-award-winning KeelClip technology.”

Graphic Packaging focuses on assisting beverage and food multipack brands through the various stages of the plastic-to-paper transition to develop 100% recyclable solutions that aid overall circularity.

McSpadden says, "The Graphic Packaging International Vision 2025 goals outline our commitment to educate, innovate and drive the adoption of recyclable packaging solutions. Through platforms such as this webinar, we aim to share the knowledge we’ve accumulated from our recent successful commercialization to help brands and retailers widely adopt sustainable paperboard solutions. By working together and learning from each other, we will all achieve circularity sooner than if we work in isolation.”

The Plastic to Paperboard Multipacks: Performance, Convenience and Sustainability in a Circular Economy webinar will be moderated by McSpadden, presented by Elodie Bugnicourt, sustainability manager, EMEA and Steve Gould, European new product development director, beverage division.

For more information, visit www.graphicpkg.com/webinar.