White Castle Introduces New Package Design for Sliders

White Castle is introducing a brand-new look for its retail packaging. The company began rolling out the new design on select packages in October. By the end of March, all retail packages will sport the new look, which features a consumer-approved contemporary design with clean lines and bold colors to create consistency across the portfolio of products. The new design also appeals to customers' sense of taste with a dominant image of a single slider.

"This package refresh proclaims 'tasty,' and we love the fact that it coincides with our 100th birthday," says Jamie Richardson, vice president at White Castle. "For a family-owned business spanning four generations, we're always looking for new ways to respond to our customers' preferences and satisfy their crave."