Finnish Water Brand Novelle Adds 3D Design to Bottles

Hartwall’s Novelle has unveiled a 3D bottle design, identity and packaging graphics with design by BrandMe to strengthen the brand’s differentiation in the category. The brand wanted to focus on the beverage line's quality, freshness and purity, and position it as Finland’s most iconic and tastiest beverage.

BrandMe created a new bottle to modernize the brand, communicate the purity and Finnish provenance of the brand las well as its dynamic personality. The new shape works in synergy with a clear label, revised identity and range communication that increases shelf standout, clarifies the brand positioning and the usage benefits of each of the individual products. The label is positioned higher to increase brand visibility and create strong visual blocking on shelf, reasserting the brand’s leadership.