Advertisers Put Stop to Social Media Advertising in July and Forward

Major brands, including Bailey’s, Gordon’s gin, Smirnoff vodka and Johnny Walker whiskey join a growing revolt of big brand advertisers against the failure of social media platforms to control the publication of hateful and misleading content.

On Friday, Coca Cola, Levi Jeans and Unilever all pulled advertising from some or all social media platforms. Hershey decided on Saturday to do the same. Unilever; maker of various health care brands, is taking things a step further by nixing advertising on Facebook, Instagram and Twitter through the end of the year. Starbucks also joined the masses on social media platforms.