Wahaca Taco Kits relaunch with a fresh brand and packaging identity by design studio Without that marries the range with the popular restaurant chain in the U.K.

The multinational premium food-kit market is experiencing a boom, so the design work needed to celebrate that this is a modern, restaurant-quality cuisine that can be enjoyed at home easily.

Rather than focus on ethnicity and accepted Latin American design cues, the design team decided to hero the eating experience itself.

The multinational premium food-kit market is experiencing a boom at the moment, so the design work needed to celebrate that this is a modern, restaurant-quality cuisine that can be enjoyed at home easily.

To achieve the cohesion of the design in the restaurants, the color palette, chevrons, san-serif font and logo have made the crossover from restaurant to kit. Images of serving suggestions and the food products themselves guide consumers and recreate the interactive restaurant experience, and ‘Tommi Tips’ further amplify the relationship with the restaurant chain.