Toast — the planet-saving, certified B Corp brand that brews beer from surplus fresh bread and uses its profits to help fix the food system — has partnered with B&B studio for a new brand identity and packaging design.

The new identity leads on the message of “Toasting Change” and puts the brand’s planet-saving potential front and center. A nod to the “bakers, brewers, landlords and punters saving the planet over a pint” acts as a manifesto for the brand, while the tagline ‘Here’s To Change’ sits alongside a new logo.

The logo features a condensed Toast wordmark, symbolizing collaboration and the clinking glasses of toasting. On pack, the logo is accompanied by clear color coding and tasting notes that integrate the brand’s product and its purpose. Toast Ale comes in 330 ml. aluminium cans.