Inspired by the calming and invigorating qualities of the sea, this design is a fresh direction for the fast-growing CBD oil market in the UK. Founders Claire Griffiths and Jack Jackson met while working in the yacht industry and Sea CBD is a brand imbued with the spirit of the ocean.

They recognized the need to get professional help on brand creation and packaging design. “Start-up brands need strong pack design to connect with consumers,” says Johnson. “In a market maturing as fast as this they also need to be able to do it quickly.”

The design is bold and straightforward with a color pallet of earthy hues accentuating the sea-inspired blue and green tones combined with clear and legible font. The on-pack copy tells consumers exactly what the product does and includes a batch number means each bottle can be traced.

“The design echoes the dynamic equilibrium, not only of the sea but also of the product,” explains Christy Davies, design director at Echo. “Both relaxing and invigorating, there’s a real duality to CBD oil just as there is to the ocean. The color we created is a result of hours spent researching the colors you find in icebergs and the deep ocean—we think it will really deliver category standout for this product.”