New 2D and 3D Holiday Packaging Design is Sustainable

The packaging goal was to create a sense of anticipation and make the two-tier range–premium and regular–more aspirational. To achieve this, PB Creative devised a layered approach to the unwrapping experience. Seasonal gift packs typically feature large windows to showcase the products inside, leaving little to the imagination. These were eliminated to allow a much bigger graphic canvas with pack imagery of the contents, delivering a premium, desirable and heroic feel.

At the core of the 2D design is a range of bespoke patterns, using geometric forms and color palettes that link directly to the fragrance icons. This allows the range to successfully balance color with black and deliver a premium feel that looks wrapped and ready to give.