Diving into the swelling men’s grooming trend, Chanel is launching its first makeup line for guys, a three-product range, starting in South Korea on Sept. 1.

The collection includes a tinted fluid, coming in four colors; a matte moisturizing lip balm, and four shades of eyebrow pencil.

Chanel’s Boy franchise, which already counts products such as handbags and a perfume, is named after Boy Capel, the muse of Gabrielle Chanel.