The busy lives of moms, dads and millennials have little room for extravagant meals. But why should anyone have to compromise when it comes to nourishing themselves and their family? Kick reintroduces Spoon Optional into the marketplace for those who have delicious, healthy and convenient nutrition on their minds. Minneapolis-based Spoon Optional sippable soups are organic, vegan and gluten-free and can be enjoyed cold by sipping from the bottle, or warm in a bowl. High-quality nutritious ingredients like carrots, beets, ginger and turmeric are also the design inspiration behind their new look. “We know consumers really appreciate transparency from brands. Spoon Optional is clear about what ingredients they use and what they stand for — naturally the new packaging does the same,” says Kick design lead on the project, Kate Carlson. “We used clear shrink labels and selected colors that complement the soup’s incredible ingredients in a way that is sophisticated and premium.”