Gululu has launched Gululu Go, a lighter, more portable version of its interactive water bottle for kids. The newer bottle comes with a sound speaker. Invented by Bowhead Technology, Gululu ensures that children stay hydrated by engaging them to care for a virtual pet. As kids drink more water from their Gululu bottle, their virtual pet grows and makes friends. At the same time, Gululu keeps parents informed of their children's hydration progress through a connected smartphone app.

The new Gululu Go features a sound speaker, which allows the Gululu pets to talk to children for the first time, using more than 200 phrases and different voices for the individual pet characters.

After releasing over 15 versions of the game and app since its global launch in October 2016, Gululu has developed an operational model of frequent content updates to keep users continuously engaged toward building a healthy habit. Every two to three weeks, Gululu introduces additional features, such as new thematic online campaigns, new drinking animations, new accessories for pets, new sound effects and new audio phrases, all pushed to the bottle through the cloud. Children can redeem the accessories for their pets with the virtual coins collected along their journey of discovering the Gululu Universe. More characters are expected to come in order to expand the Gululu Universe.  

The multiple aspects of social interaction and UGC (user-generated content) are important to promote Gululu users' engagement and retention. Gululu now allows users to make friends by shaking bottles next to each other or on the app remotely, check the social leader board for the game progress and send emoji animations to poke each other in the bottle.

Gululu Universe is becoming a center pillar to support the brand's product roadmap and the company is enhancing its patented IP by branching out into diverse formats such as WeChat emojis, its own music and songs, and preparing for animated short videos.