API Group will partner with Haney, a specialist in packaging prototyping, on its creative and technical packaging offering. API will be part of Haney's VIA Alliance program, opening new opportunities for the company's consumer packaged goods clients in the U.S.

Haney’s VIA Alliance program provides access to the latest intelligence and innovation in packaging solutions by working with best-in-class packaging manufacturers.

Brands in the consumer packaged goods space that seek out Haney for their prototyping, small-batch sales samples and e-commerce packaging, have access to the VIA library, which now includes API’s expansive selection of finishes and technologies.

“We understand the power of cooperation and by working in partnership with like-minded companies like Haney, we have the opportunity to offer more value to our customers," said Richard Burhouse, Commercial Director at API Group. “This exposure alongside other world-class companies, opens the door for us to work with designers on the creation of disruptive and stand-out packaging solutions."