Floral Street approached James Cropper 3D Products looking for an alternative to the typical over-packaging used by existing fragrance brands, opting instead for environmentally friendly packaging. The result is a box made entirely from James Cropper 3D Products’ COLOURFORM packaging, which is made from 100 percent renewable natural wood fibers from forests and from James Cropper’s own recycling plant. The packaging is fully recyclable with household paper and is naturally biodegradable.

Michelle Feeney, founder of Floral Street, said: “We really wanted to change the way perfume is presented with Floral Street and do it in a way that had a reduced effect on the planet – that means no cello-wrap, no rigid carton and no plastic inserts. We worked with our design agency – Michael Nash Associates—and James Cropper 3D Products in a team approach to produce a complete packaging solution which included a lid, a base and interchangeable inserts for the various bottle sizes, which mirrored our beautiful yet industrial aesthetic. It was also essential for it to be fully recyclable and to be made using sustainable production methods.”

Matthew Miller, business director at James Cropper 3D Products, added: “Like Floral Street, we’re all about challenging the status quo, so we were really excited to put our expertise to use and provide them with a packaging solution perfect for them. Our team worked closely with Floral Street to capture their vision and really understand the brand, before we set to work overcoming the technical challenges this presented. We’re delighted with the result – it’s a great demonstration of style and sustainability in perfect harmony."