Storytelling Through Packaging

Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather’s drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different. You don’t need to tell your brand’s story through words. Color, shape, size—even the simplest visual cues—can paint a picture worth a thousand words. Here’s how.

Using packaging to weave a tale around your brand can make for an effective marketing tactic, and recent packaging innovations have created a fertile ground for creative packaging solutions. A package is your customer’s welcome mat. Not only does it serve a function, but it is also an integral part of the customer experience. They pick it up, they hold it, they take it home with them—it needs to align with your brand’s values and be distinct and recognizable at the same time.