Target’s launching a new fragrance brand exclusively available at Target, Good Chemistry!

Created specifically with the store’s beauty guests in mind, the niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection then includes four unique scents that come in perfume, body sprays and rollerballs, so there’s truly something for everyone.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

The vegan and paraben-free scents are made with essential oils and are available in all Target stores. Guests can test out the different fragrances in store before selecting a favorite.

Last year’s launches for Target included a K-beauty collection, a celebrity hair care line and a major natural skincare brand.