WaveGrip, a manufacturer of beverage multi-packing solutions, has launched its latest branding innovation with carriers in a choice of different colors, helping beverage producers to create on-shelf impact and brand differentiation.

The carriers can be adapted for all types of beverages, from smaller artisanal producers to high-volume operations. Initially the grips are available in a range of four stock colors: black, orange, green and red. However, custom colors can also be specified for a particular brand or design. The new WaveGrip Colors are engineered to be lighter but stronger and use less plastic than existing solutions, while securely collating cans.

“Color has long been recognized as a high-impact element within a well-designed packaging solution for any number of beverages, quite often establishing its ‘hero image’,” says Aaron McIvor, WaveGrip managing director. “For a consumer in a hurry it can be the guide that triggers the seamless progression from eye, to hand, to shopping cart. And as part of the way in which it presents itself, outer packaging has a vital role to play in helping to deliver a fully satisfying customer experience.”