Dole Berries has a smart solution for busy strawberry lovers looking to enjoy their favorite fresh fruit snack on-the-go in three snack-size packages that snap apart. Each contains 4 ounces of fresh strawberries designed to capitalize on the growing mobile snacking trend. Ventilated for freshness and easy rinsing, the proprietary package is the first to provide “snap-rinse-go” convenience.
“While fruit remains America’s top daytime snack choice, there hasn’t been an easy way for shoppers to enjoy their favorite berries away from home – until now,” said CarrieAnn Arias, VP of marketing for Dole. “Dole GO Berries! allow busy shoppers to combine their preference for fresh strawberries with out-of-the-home snacking convenience for the first time.”
As a leader in fresh strawberries, blueberries, raspberries and blackberries, Dole plans to roll-out other GO Berries! snack varieties in the future.
According to Arias, home use tests indicate 60 percent of berry consumers would buy GO Berries! in addition to the customary 1-pound clamshells. In addition to convenience, panelists cited the perception that the snack-sized packs would keep the berries fresher than conventional packaging.
www.dole.com
