CROWN Embalagens Metálicas da Amazônia S.A. (CROWN Brazil), a joint venture of Crown Holdings Inc. and Évora S.A. of Porto Alegre, Brazil, has partnered with Coca-Cola to introduce a 220ml sleek style beverage can to local consumers. Produced at Crown’s plant in Cabreuva, the sleek style format addresses consumer demand for smaller portion sizes and greater product variety.
The functional and sophisticated format will be used for Coca-Cola lines: Coke Zero, Coke Life, Coca-Cola, Fanta, Grape Fanta, Sprite and Guaraná Kuat. It joins Coca-Cola’s line of standard 355ml and 250ml size beverage cans for soft drinks.
“Helping consumers experience our products in new ways remains a primary goal at Coca-Cola,” says Mario Sergio Gomes, global procurement director for Latin America. “Crown’s innovative 220ml beverage can format satisfies the preferences of modern Brazilian consumers while also adding noteworthy progression and variety to our product line.”
Like all aluminum cans, the 220ml can is infinitely recyclable, provides an effective barrier against light and oxygen, and has significant shelf life properties. The can size also meets consumer preferences in terms of it being lighter, easier to hold, transportable and faster to chill than larger sizes.
“Partnering with Coca-Cola to create a beverage package that not only gives consumers more options, but creates visual impact on the shelf and aligns with consumer demands was a win-win,” says Wilmar Arinelli, president, CROWN Embalagens Metálicas da Amazônia S.A. “We look forward to continued collaboration with Coca-Cola and other regional brands to meet the evolving needs of Brazilian consumers.”
The 220 ml sleek style beverage can brings CROWN Brazil’s portfolio to 10 different sizes – the largest portfolio in the country. Other sizes available on the market are the 250ml slim style, 269ml, 310ml, 355ml and 425ml sleek style cans and 250ml, 355ml, 473ml and 550ml standard cans.
