New Label Design Flags Down Buyers

For 22 years, Goose Island has fanned the flames of desire among its customers by releasing only a limited quantity of a beer variety on Black Friday. While many flock to shop, beer lovers stand outside for hours and sometimes days to get their hands on the year’s Bourbon County series.

Goose Island’s Bourbon County Brand Stout began back in 1993 when the brand’s brewmaster broke the mold by brewing a stout beer in barrels that previously held Jim Beam bourbon. Bourbon County Stout was a huge hit that helped launch the barrel-aged stout movement. To this day, Bourbon County Brand Stout variants are sought after by beer enthusiasts.