Packaging Opens Doors for Small Brands

It’s no secret pet owners view their animals as children. Some of us try to keep this in check; others go full-blown crazy and leave their estates entirely to a dog. No judgment if you are one of the latter. Okay, a little judgment. However, both camps want their pets to live long, healthy, fun-filled lives, and brands should use their packaging to help customers see their products can meet that desire.

PetfoodIndustry.com recently ran an article on pet food packaging redesigns, where design agency Ideas That Kick’s executive creator Stefan Hartung detailed five steps for brands looking to create a new package design for pet food. Click over to see his suggestions, which include advice on creating an emotional connection.