Metsä Board’s creative design for the Victorinox Rescue Tool has won an iF Design Award for Consumer Products packaging. The unique and innovative packaging creates a new opening experience for the consumer, simulating Victorinox’s knife opening mechanism.
Metsä Board was approached by Victorinox China to redesign the packaging for its Rescue Tool – a multi-purpose knife for safety and rescue professionals. Metsä Board’s designers looked at ways to create maximum visual impact, and gave significant consideration to both structural and visual design. The chosen material was Metsä Board’s fully coated folding boxboard, Carta Elega, which provided a smooth luxurious feel, whilst allowing the use of a lighter board weight.
The packaging has a clean precise appearance with sharply defined corners and no overlapping corner folds, to help set it apart from a traditional rigid box. Replaceable side panels can be separately updated and printed with specific marketing promotional messages reflecting individual local market requirements. The packaging is also glue-free, reflecting Victorinox’s sustainability goals and values.
Cyril Drouet, Design and Innovation Director at Metsä Board, stated: “We are delighted with the iF Award as it demonstrates our primary aim of helping customers enhance brand value by delivering sustainable, secure and innovative packaging solutions. In addition we support clients with developing global packaging strategies, the provision of high quality market intelligence, production of detailed cost analysis and full laboratory testing facilities.”
For over 60 years, the iF Design Award has been recognized the world over as a label for design excellence. The international high-profile jury assessed more than 5,000 entries from 53 countries in order to determine who would receive this coveted seal of design excellence.
