Survey: 75 Percent of U.S. Adults Want More Product Information and Quick Access to Mobile Research When Shopping

Although 85 percent of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78 percent have wanted additional information about a product after reading a product’s package, according to a study conducted online this month by Harris Poll and commissioned by Digimarc Corporation. Especially notable for retailers, these same shoppers report they are more likely to research and buy online when they cannot readily find the product details they desire (75 percent). The need for additional product information is even higher (87 percent) among millennials, compared to people aged 35 or older.

At the same time, a majority (65 percent) of smartphone owners are willing to spend less than a minute researching a product on their smartphone while in the retail store aisle. This creates an imperative for retailers and brands to deliver useful information to shoppers quickly and easily. The Digimarc Barcode platform is designed to provide a simple-to-use but powerful way to engage directly with consumers.