Halo Top Ice Cream's Unlawfully Good Product and Packaging

In 2011, lawyer Justin Woolverton made a career change and started ice cream brand Halo Top Creamery. Prior to, Woolverton had been making the frozen dessert at home casually, working to perfect a clean and healthy recipe to satisfy the desires of those wanting to fuel their bodies instead of sabotage them. The finished product hit store shelves mid-2012. Decadent Halo Top ice cream is unique: low calorie — an entire pint is less than 300 — but all natural. The brand is proud to say the treat is protein-rich and sugar-poor, as well as real and substantial tasting because of the top-shelf ingredients used.

“Halo Top exists to give people a healthy food option that actually tastes good and doesn’t feel like sacrifice,” says Woolverton. “We’re not going to defeat the obesity crisis by getting people to eat less; Americans, at least, aren’t hardwired that way. Instead, we need smarter food options. Take ice cream, for example. A serving of ice cream is a half cup — a mere quarter of a pint. Who really eats just a quarter of a pint of ice cream? I think a lot of people eat the entire pint in one sitting (I certainly do). Halo Top allows you to take down the entire pint for the same calorie count, or even lower, than a meager quarter pint of the regular stuff.”