Avery Dennison Research Provides Insight into Global Tire Manufacturers’ Label Needs

Avery Dennison released the results of its point-of-purchase (POP) tire label material research conducted in conjunction with Crain’s Communications, Inc. An online survey solicited insight from a large global rubber and tire manufacturer database. The results demonstrated this audience’s growing interest in the importance of high performing tire tread labels.

“New government regulations require tire manufacturers to include more information on tire tread labels, including details about fuel efficiency, safety and durability,” says Mark Pickner, director, Durables, Label and Packaging Materials, Avery Dennison, North America. “The label material must perform to high legibility and adhesion standards to convey these messages.”