Genesis Brand Design announced the agency will now be known as AMPHORA Brand Design. Lori Jepson, brand services manager, recently unveiled the agency’s new identity. Jepson explains, “As we’ve now expanded our scope beyond the United States, we needed a name better suited for an international audience.”

The agency's new website is www.weareamphora.com. The recent site revamp aims to provide potential customers with improved ease of navigation and features a flash-based portfolio showing a sampling of the agency’s work.

Amphora offers full branding services with a strong pre-media expertise, the agency reports. Other specialties include custom-built workflow management solutions, color management and display graphics/in-store messaging capabilities. Amphora has offices in Appleton, Wisconsin and Los Angeles and is a division of OEC Graphics Inc.